Services
GEO Optimization
We help your content become part of the AI answer-ecosystem:
- Semantic content modelling: building content hubs categorised by topic, intent and AI retrieval relevance.
- Vector embedding optimisation: ensuring your content is structured so generative engines can semantically align your brand with queries.
- Citation readiness: making your site ‘crawler-friendly’ for AI systems to pull and reference your content.
- Authority building: ensuring machine-readable signals (schema, structured data, entity profiles) help engines trust and cite you.
AEO Optimization
We target direct-answer visibility:
- FAQ & Q&A formats optimised for voice search and featured answers.
- Clear schema markup (FAQ, Q&A, HowTo) so answer-engines pick up your content.
- Conversational language, structured headings and bullet points for machine readability.
- Monitoring of answer-engine appearances, zero-click metrics, and conversion pathways from voice/answer results.
Content Strategy & Engineering
- Topic-cluster planning: build content frameworks aligned with user intents, AI queries and semantic surfaces.
- Content gap analysis for AI-discovery: find where your brand can uniquely appear in AI responses.
- Content production support: creation, optimisation, formatting, metadata/schema integration.
- Internal governance: guidelines for machine-friendly writing, structured data, and future-proof content workflows.
Technical Integration & Schema
- Schema implementation (FAQ, Q&A, HowTo, Organization, Person, Article, etc) for visibility in answer & generative engines.
- Crawlability & indexability audit: ensure AI systems can ‘see’ your content, accessibility from bots, no blocking issues.
- Performance & UX: while focusing on machines, we ensure human users still enjoy fast, mobile-friendly experiences (user engagement signals still matter).
- Data & metadata pipelines: connect content metrics, AI citation tracking, content-performance dashboards.
Monitoring & Reporting
- Visibility dashboard: track your brand’s appearance in answer engines, generative engine mentions, snippet wins.
- Conversion tracking: from AI/voice surfaces into site visits, engagement, leads.
- Continuous optimisation: we refine content structure, metadata and topic-clusters based on what the data shows.
- Quarterly strategic review: update your AI-visibility roadmap as search/AI evolves.